I started a new role as 'CMO' recently and have a very high demanding Boss: - I literally work over 100 hours/week including weekends - Overtime is a new normal. Indeed, I don't know when is my break during the day. - I have limited
Mistake 1: Accept a job you don't really want - just because it's your dream company. Here is a great example: You love marketing but can’t find a suitable role. You then decide to apply for the sales team because they're hiring. You
Today I want to share the exciting topic of Product Market Fit (PMF), why it plays such an important role in product development and growth, and which frameworks we can use to achieve PMF. Recently, I listened to a fantastic podcast in which Itamar Gilad (former Head of Growth/Product
Today I will talk about the growth funnel framework “AAARRR,” which stands for Awareness, Acquisition, Activation, Revenue, Retention, and Referral. The AAARRR framework (a.k.a. the Pirate Funnel) was developed by Dave McClure and is the most famous framework of “Growth Hacking.” The top of the funnel is awareness,